WhatsApp Customer Engagement - META Considerations

The following links provide essential information to help you understand key concepts, terms, and requirements from META before using our WhatsApp Customer Engagement product.

Truora’s platform simplifies the development of WhatsApp chatbots with minimal coding by abstracting the complexities of META’s API. However, it’s important to be aware of certain META configurations and policies before the integration and use of our products.

Reviewing this information will ensure a smoother setup process with Truora and compliance with META’s policies. It is advisable to periodically review this information, as META may update their requirements without prior notice.

Getting Started with Meta and WhatsApp Business

• About Facebook Business Manager: Understand the basics of Facebook Business Manager, including its main features and purposes, and learn when and why to use it.
• Create a Business Facebook Account: Instructions on creating a Facebook account with a business profile, necessary for managing your Waba lines with Truora.
• How to Verify Your Business on Meta: Learn the process of verifying your business on Facebook. Verification is an essential step for accessing and using the WhatsApp Business Account with Truora.
• About WhatsApp Business: Overview of WhatsApp Business accounts (WABAs), including features, benefits, and setup instructions. WABAs are the key component to activate your phone lines with Truora.

Managing Access to Meta Business

• Grant Access to Meta Business assets: Instructions on how to grant access to your Meta Business assets for team members or partners. As your META Partner, Truora requires access to specific settings to manage your WhatsApp Business Account, including configuring phone numbers, managing message templates, and integrating with chatbot systems.

Understanding Policies

• Meta Terms for WhatsApp Business: Detailed terms and conditions that govern the use of WhatsApp Business services.
• WhatsApp Business Messaging Policy: Guidelines on acceptable messaging practices, including message content, prohibited behavior, and best practices for compliance.

META Technical Support

• Meta Business Help Center: Access comprehensive support resources, FAQs, and troubleshooting guides for Meta business products and services.